Author Archives: BrandMa

Can point of sale improve leadership in small businesses? Frustrations Of A Business LeaderThere are many frustrations attached to owning and leading your own business. Many of these may come in the form of self-motivation or having to rely on … Continue reading →

The job of a manager is a difficult one.  A good manager motivates and guides his team, and manages to find the balance between being approachable, and being an authority figure.  If you’ve just earned a management position, then you … Continue reading →

No matter the size of your business, you should always be looking for easy ways to get your company’s name ‘out there’. Some of the most effective ways of self promotion are often overlooked due to their simplicity. Here are … Continue reading →

Aping Other Brands? Think Again! We always puzzle me. Let me elaborate how. Each one of us is unique, possessing distinct qualities, abilities and even quirks. Yet, throughout our lives we try to fit into the world’s definition of “normal,” … Continue reading →

Brand Image in the New Age (Taken from an interview with marketing guru, Ajeet Khurana as he demystifies marketing) The term brand image refers to the feeling that one gets when one comes across a particular brand reference or a … Continue reading →

Brand Equity (Taken from an interview with marketing guru, Ajeet Khurana as he demystifies marketing) Style or substance? Each one of us has made a choice between the two at some time in our life. In fact every time you … Continue reading →

What Is Brand Equity? Brand equity is a lot like love. Everyone admits that love is wonderful and necessary, yet no one agrees on just what it is. Similarly, every marketer worth his salt understands the importance of brand equity. … Continue reading →

Brand Logo- Its All in the Symbol As toddlers who couldn’t read, we all did a very good job of recognizing our favorite brand of chocolate or cereal-thanks to the brand logo. Right from the day we are born, we … Continue reading →

There Is More to Brand Identity Than Meets the Eye The structural theory of the legendary psychoanalyst, Sigmund Freud, establishes that the human identity is not a single, unified self. To be more specific Freud said that there are three … Continue reading →

Co-Branding- A Marriage of Equals Co-branding like all other marketing phenomena has scores of definitions. However, the most basic definition states that co-branding is the coming together of two brands so as to capitalize on the strength and neutralize the … Continue reading →