Author Archives: BrandMa

Building Strong Brands-Because Might Is Not Always Right Do brands really need to be strong? The answer to this question is yes and is obvious to most of us. The reason though quite apparent often goes unnoticed. We see it … Continue reading →

Can a Branding Agency Give You a Bigger Bang for Your Buck? As today’s consumer becomes more informed yet more spoilt for choice, more responsive yet less loyal and more clued-in yet more clued out; the advertising agency is rapidly … Continue reading →

The Final Word on Branding and Marketing (Taken from an interview with the marketing guru, Ajeet Khurana as he demystifies marketing) One of the most debated topics of the business world has been determining whether the terms branding and marketing … Continue reading →

Brand Strategy- The Art of Check-mating Your Competition If one were to observe closely, the similarities between the game of chess and the practice of marketing become apparent. Thereafter it all begins to fall into place. In chess, the opponents … Continue reading →

Branding Services- What Lies Behind the Wizard’s Curtain From an historical perspective, services always developed in civilizations before products did. Then came the industrial revolution and products dominated the marketplace. However, history is famous for repeating itself and therefore in … Continue reading →

Brand Campaign – Your Brand’s Lifeline! (Taken from an interview with marketing guru, Ajeet Khurana as he demystifies marketing) Marketing being the ever evolving and dynamic field that it is, a lot of buzzwords and theories are continuously being coined. … Continue reading →

Branding Strategies- Fight, Flight or Freeze? As children, we all have heard stories of great warrio rs who have battled many an enemy with their incredible valor. These heroes were glorified and even deified in some cultures. Such was the … Continue reading →

Building Brand Equity-Being Pound Wise When it comes to building brand equity, marketers often find themselves in a catch-22 situation. After all, there is no escape from the universal problem of scarce resources. By resources here I mean an organization’s … Continue reading →