Author Archives: BrandMa

Brand Strategy- The Art of Check-mating Your Competition If one were to observe closely, the similarities between the game of chess and the practice of marketing become apparent. Thereafter it all begins to fall into place. In chess, the opponents … Continue reading →

Branding Services- What Lies Behind the Wizard’s Curtain From an historical perspective, services always developed in civilizations before products did. Then came the industrial revolution and products dominated the marketplace. However, history is famous for repeating itself and therefore in … Continue reading →

Brand Campaign – Your Brand’s Lifeline! (Taken from an interview with marketing guru, Ajeet Khurana as he demystifies marketing) Marketing being the ever evolving and dynamic field that it is, a lot of buzzwords and theories are continuously being coined. … Continue reading →

Branding Strategies- Fight, Flight or Freeze? As children, we all have heard stories of great warrio rs who have battled many an enemy with their incredible valor. These heroes were glorified and even deified in some cultures. Such was the … Continue reading →

Building Brand Equity-Being Pound Wise When it comes to building brand equity, marketers often find themselves in a catch-22 situation. After all, there is no escape from the universal problem of scarce resources. By resources here I mean an organization’s … Continue reading →