http://brandma.com/brand-equity Age Old Branding Tips Wed, 14 Jul 2010 06:00:43 +0000 hourly 1 http://wordpress.org/?v=2747 http://brandma.com/brand-equity/comment-page-1#comment-14 BrandMa Wed, 07 Jul 2010 12:22:16 +0000 http://brandma.com/?p=48#comment-14 It is often wrongly assumed that customers are sheep. Readers of this blog should probably read “The customer is not a fool, she is your wife,” by David Ogivly It is often wrongly assumed that customers are sheep. Readers of this blog should probably read “The customer is not a fool, she is your wife,” by David Ogivly

]]> http://brandma.com/brand-equity/comment-page-1#comment-12 qantar Wed, 07 Jul 2010 08:53:09 +0000 http://brandma.com/?p=48#comment-12 That's correct king, customers aren't that stupid to be fooled forever. They have their own needs and goals and those aspects are to be satisfied by the brand equity. That’s correct king, customers aren’t that stupid to be fooled forever. They have their own needs and goals and those aspects are to be satisfied by the brand equity.

]]> http://brandma.com/brand-equity/comment-page-1#comment-10 king Wed, 07 Jul 2010 07:28:01 +0000 http://brandma.com/?p=48#comment-10 One of the most important in a brand is the equity. We the consumers are not only looking for expensive brands but on what it really is. Yeah, marketing guru Mr. Ajeet is right, we do have our own choices to choose from, the sense of style and the way it developed or to be in demand of publicity. One of the most important in a brand is the equity. We the consumers are not only looking for expensive brands but on what it really is. Yeah, marketing guru Mr. Ajeet is right, we do have our own choices to choose from, the sense of style and the way it developed or to be in demand of publicity.

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