Comments on: Brand Image

By: BrandMa

BrandMa — Wed, 07 Jul 2010 12:23:22 +0000

I think that this generation cares as much as the previous generation did. And to be distinctive, would one not have to avoid imitation?

By: joseph

joseph — Wed, 07 Jul 2010 07:35:01 +0000

Just a question, original and imitation may vary. But does this generation truly care? All people care is that the brand is distinctive.

By: king

king — Wed, 07 Jul 2010 07:12:41 +0000

Relevant idea, inspiration and knowing your brand should be the best capital to create the image of the brand. We must identify with every aspect of the brand.

By: BrandMa

BrandMa — Tue, 06 Jul 2010 10:23:37 +0000

@qantar: Since branding is all about image and position, imitation is surely not going to work well. One could get inspired by great brands, but blatant imitations would make you look like a me too.

By: qantar

qantar — Tue, 06 Jul 2010 08:59:54 +0000

Brand image and brand imagery are two alike things. Both are important to attract customers. The logos (brand imagery) perhaps should should be interesting and easy to remember to ensure people knows you and recognize you easily.